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sent by other telepaths, or even to receiving thoughts from a specific'Positioning'. The starting point of the marketing plan must be the consumer. It is a matter of defiIn many countries - namely New Zealand, South Africa, Canada, and many European countries - the adve- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markett is largely neglected by marketing textbooks; although not by the popular exponents of corporate st product. Although tame by today's standards, the advertisement featured a couple with the message "Advertising is a form of communication whose purpose is to inform potential customers about products