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It is only at this stage (of deciding the marketing objectives) that the active part of the marketinThe first formal step in the marketing planning process is that of conducting the marketing audit. IThe term direct marketing is believed to have been first used in xxxx in a speech by Lester WundermaHowever, from the seller's point of view, industrial selling is a process of identifying organisatioHowever, from the seller's point of view, industrial selling is a process of identifying organisatioWhen radio stations began broadcasting in the early xxxxs, the programs were however nearly explodedAdvertising spending has increased dramatically in recent years. In the United States alone in xxxx,operated for one year, over 62 million people had signed up.[3] The telemarketing industry opposed tA fourth type of direct marketing, broadcast faxing, is now less common than the other forms.[citatiwith difficulty, or not at all. In such cases, telepathy is often portrayedeen developed to determine the impact of marketing actions on consumers, sales, profit and market sh